What is Ayurveda?

Fern growing on house

The traditional healing system of India, Ayurveda is believed to be the oldest-surviving complete medical system in the world, dating back approximately 5,000 years. Ayurveda embraces medical science, philosophy, psychology, alchemy and spiritual understanding and is based on the belief that wellness depends on balance between the mind, body and spirit.

The term Ayurveda is derived from the Sanskrit ‘ayur’ meaning ‘life’ and ‘veda’ meaning wisdom.

The Four Goals of Life:

According to Vedic philosophy there are four goals in life, and all human beings aspire to one or more of them: Kama (enjoyment), Artha (prosperity), Dharma (career) and Moska (enlightenment).

The Urban Veda Philosophy

Inspired by the principles of Ayurveda, our key ranges help to harmonise environmental factors, to purify, soothe, revive and add radiance to the skin.

The Three Doshas:

Ayurveda states there are three main body types, known as doshas: vata, pitta and kapha – these correlate to each of our award-winning natural skincare ranges!

Ayurveda dosha diagram

What’s your dosha?

Vata: Radiance: dehydrated / dull skin

A combination of ether and air, Vata is the principle of movement and means ‘wind’.

Pitta: Soothing: sensitive skin

A combination of fire and water, Pitta is the principle of transformation and heat.

Kapha: Purifying: oily / congested skin

A combination of earth and water, Kapha is the principle of potential energy and growth.

Tri-doshic: Reviving: dry / mature skin

A combination of all three doshas.